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Chris | Exec. Creative Director
TRANSLATING MULTI-PRONGED STRATEGY INTO CREATIVE EXCELLENCE
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Bio / Background
Christopher, an Executive Creative Director, excels in integrating marketing, design, and strategic business goals. He has developed major campaigns for Microsoft, Verizon, and Thorne, collaborating with renowned studios like BUCK.
His career has been devoted to moving images, gaining unique experiences without seeking awards or recognition. Trained in Bauhaus curriculum at Louisiana State University, his background is in graphic design.
He's enthusiastic about design and animation in the AI era, valuing new ideas and applying them effectively. Chris's strengths include soft skills and team leadership, fostering a blend of expertise and humility. Outside of work, he's interested in fantasy, sci-fi, and technology trends, preferring impactful, long-term projects and deep team connections.
His visual focus is on 3D-centric design.
Microsoft Holidays
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Produced at BUCK
Windows Launch
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Produced at BUCK
Thorne
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Produced at Buck
Verizon _ AWS
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Produced at BUCK
Cash App - Taxes
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Produced at BUCK
Microsoft 365 - Don't Think
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Produced at BUCK
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My Process
I solve creative problems through attentive listening, open dialogue, eliminating ambiguity, and creating clarity. I believe in clearing pathways for creatives and communicating clearly and honestly with all stakeholders.
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I work well with
Chris Palazzo
, who are also on Creative Dept.
Stakeholder Interviews, Open Dialogue Create Clarity, Creative Direction
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I’m committed to MAKING YOUR PRODUCT FEEL ELEVATED AND EXQUISITELY RENDERED.
"I'm committed to seeing my teams thrive and create amazing work through a blend of expertise and humility."
Build and expand teams with extraordinary talent
Chris
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PRO
5k
Per Mo / Person
1
slot left
slots left
all slots taken
- Up to 10hrs Work Per/Week
- Or Predefined Value Add
- One Request at a Time
- Unlimited Iterations / Revisions
- Single Slack Channel
- Pause or Cancel Anytime
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PLATINUM
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all slots taken
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- Or Predefined Value Add
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- Unlimited Iterations / Revisions
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PAIR UP POWERFUL
PEOPLE
View the full spectrum
Windows 11 had launched in 2021 and successfully established its Bloom element–a symbol of growth and potential. We saw an opportunity to juxtapose that symbol against four stories of Gen Z entrepreneurs who use Windows 11 in their flourishing small business. The Windows 11 holiday campaign built and expanded upon past seasons. The colors, and textures were slightly richer and more vibrant to convey the passion and drive of four Gen Z creators. Each creator has a distinct color palette, environment and personal style. Those four personas create the foundation for four distinct use cases and collection of benefits.
Produced at BUCK
The brand was stuck in a cold, techy, scientific place. It wasn't very relatable unless you took a special interest in ingredient sources or chemistry. The solution was something we dubbed 'Warm Science'–a carefully crafted brand refresh that placed humans and tactility center-stage. We introduced warm colors, texture and a human presence. What began as a request for an anthem film turned into a new brand philosophy and deep partnership that carried into the future.
Verizon needed a hype film to set the tone for their 5G Edge Keynote. They were announcing a partnership with Amazon Web Services. BUCK developed a language of color spectrums to tell this story. We were inspired by 60s video art, science, and experimental photography. The color was grainy and textual with modernist notes that still felt timeless. The video made a splash and went on to inspire a moment of maxi-color both at Verizon and on Pinterest.
We leveraged the vernacular of social media content meant to induce a sense of calm. We created four chill personas to guide customers through tax season in a calm and easy way. We successfully cut through the noise, generated buzz and drove traffic to Cash App Taxes.
"When your security is good, you don't think about your security." This simple message would take the place of complex benefits messaging keeping cognitive load low and impression high. With clever metaphors, beautiful lifestyle imagery and product shots, we kept a human centered perspective on a potentially boring and complex topic.