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Aaron | Brand Systems Designer
Building Brand Identity Systems that Scale
Health & Wellness
,
Technology
,
Lifestyle
,
view plans
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Monthly Engagements
Team Integration or Studio Model
Team Integration
Studio Model
AaronPoe_Advisor
2
AaronPoe_Core
1
AaronPoe_Pro
0
Creating from
West Coast
Background / Bio
With over 18 years of experience in the design industry, I strongly believe that being in the work defines creative leadership.
My passion for craft remains as strong as ever, and I actively contribute to the creative process, infusing projects with hands-on expertise. As a seasoned design leader, I find joy in both guiding my team and rolling up my sleeves to create.
This commitment to staying actively involved ensures that I bring not only strategic vision but also a deep understanding of the evolving design landscape. It's not just about leading from the sidelines; it's about being on the field, shaping ideas, and staying curious.
Over the years, my focus is building digital-first brand identity systems for early stage companies and emerging startups within fintech, data, AI, lifestyle, healthtech, consumer electronics and venture capital.
Tools Used
Figma, Adobe Suite, Generative AI
Zapier Motion System
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Tonal - Brand Identity
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Motiv
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ZapConnect
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Square - Motion System
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Copper
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My Process
Strategy first. Design last.
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I work well with
Aaron Poe
, who are also on Creative Dept.
Brand Workshop, Discovery & Insights, Moodboards, Design Sketching, Design Refinement, Guidelines & Handoff
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I’m committed to MAKING YOUR PRODUCT FEEL ELEVATED AND EXQUISITELY RENDERED.
A brand identity system that your team can scale
Build and expand teams with extraordinary talent
Aaron
ADVISOR
1k
Per Mo / Person
2
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- 4 video call per/month
- 45 minute sessions
- No Asset Creation
- Single Slack Channel
- Pause or Cancel Anytime
CORE
3k
Per Mo / Person
1
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- Up to 5hrs Work Per/Week
- Or Predefined Value Add
- Single Slack Channel
- Unlimited Request. Completed one at a time.
- Unlimited Iterations / Revisions
- Pause or Cancel Anytime
PRO
5k
Per Mo / Person
0
slot left
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all slots taken
- Up to 10hrs Work Per/Week
- Or Predefined Value Add
- One Request at a Time
- Unlimited Iterations / Revisions
- Single Slack Channel
- Pause or Cancel Anytime
AaronPoe_Advisor
ADVISOR
1k
ADVISOR
ADVISOR
1k
Per Mo / Person
2
slot left
slots left
all slots taken
- 4 video call per/month
- 45 minute sessions
- No Asset Creation
- Single Slack Channel
- Pause or Cancel Anytime
CORE
3k
Per Mo / Person
1
slot left
slots left
all slots taken
- Up to 5hrs Work Per/Week
- Or Predefined Value Add
- Single Slack Channel
- Unlimited Request. Completed one at a time.
- Unlimited Iterations / Revisions
- Pause or Cancel Anytime
PRO
5k
Per Mo / Person
0
slot left
slots left
all slots taken
- Up to 10hrs Work Per/Week
- Or Predefined Value Add
- One Request at a Time
- Unlimited Iterations / Revisions
- Single Slack Channel
- Pause or Cancel Anytime
PAIR UP POWERFUL
PEOPLE
View the full spectrum
Upon joining Zapier, my first responsibility was to conduct a thorough brand audit to discover gaps within the design system. While the foundation was strong, the absence of a clearly defined approach to motion design resulted in very inconsistent motion content. In partnership with the talented team at Athletics, we set out to define what sets Zapier in motion.
In early 2020, I had the unique opportunity to help Tonal push the brand forward. Tonal needed an ownable symbol that amplified their brand identity in a crowded industry. Within the fitness and health space, a strong and memorable symbol strengthens brand recall and creates better recognition across all mediums and surface areas.
Motiv approached Cinco to develop a brand identity for a new groundbreaking wearable in the form of a ring. The Motiv ring is an elegantly designed fitness and sleep tracker that connects with Apple Health and Google Fit to seamlessly deliver your personal health data. We delivered a clean brand wordmark that echoes the subtly premium design language.
Brand Studio worked for months to bring the third annual ZapConnect virtual event to life, raising the bar on production and the identity system. Thanks in part to the high quality web experiences, marketing campaign assets and modular identity system, the event saw 50% YOY growth in attendance and reached 115% of our projected attendance goal.
The Square motion system is based on the concept of 'open' and evokes a sense of intentional movement, which appeals to the need for transparency and trust. At its core, the distinct characteristics that define the system are hard cuts and smooth transitions. We use offset motion and shared momentum to create depth and continuity.
Founded in 2013, Copper (formerly Prosperworks) is on a mission to help businesses and teams thrive in the relationship era. While at Ueno, collaborating closely with the Copper team, I led the rebranding effort starting with a new name and brand strategy — and together — gave birth to a new brand identity, tone of voice, website and out-of-home advertising.