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Carlos | Identity System Designer
Brand Expression Through Visual Identity Systems
Entertainment
,
Technology
,
Health & Wellness
,
Lifestyle
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E-Commerce
,
view plans
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Monthly Engagements
Team Integration or Studio Model
Team Integration
Studio Model
Carlos_F_Plat
1
Carlos_F_Pro
2
Creating from
East Coast
Bio / Background
Carlos is a versatile Creative Director and Motion Designer with an extensive range of experience. Focusing on creating powerful identity systems, seamless interactions, and comprehensive experiences through design and motion.
He has worked with top agencies, streaming services, boutique studios, and directly with major brands as an award winning creative for over 15 years. Adaptable and scalable to the situation, he is often used as a one-man team and/or one who builds and leads a troop of diverse talents to deliver projects to completion. He's produced projects over a range of media from motion centric brand guidelines to full network rebrands and interactive media.
Interesting fact, Carlos unknowingly trained with famous quarterback Eli Manning, not realizing his celebrity status. They still train together.
Tools Used
Adobe Suite, Figma, C4D, Generative AI
Fox, Netflix, and CMT were produced at Gretel
Netflix Branding
See details
Produced at Gretel
CMT Network Rebrand
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Produced at Gretel
Fox Entertainment Rebrand
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Produced at Trollback + Company
Nike | In Store
See details
HBO Max Branding
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Produced at HBO + Juniper Jones
Max
See details
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My Process
My approach is adaptable, tailored to the unique demands of each project. Typically, I delve into understanding the brand's objectives, ethos, vision, and engagement needs across various platforms. Subsequently, I either take the helm as creative director or orchestrate a team of designers, ensuring alignment with project goals. I maintain a hands-on approach, meticulously overseeing every pixel and format to ensure precision and consistency. Additionally, I facilitate cohesion among internal teams and craft comprehensive decks and presentations, ensuring clarity and alignment across all stakeholders with the project vision.
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I work well with
Carlos Foxworthy
, who are also on Creative Dept.
Preliminary analysis, Concepting, Creative Direction, Design, Refinement
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I’m committed to MAKING YOUR PRODUCT FEEL ELEVATED AND EXQUISITELY RENDERED.
My goal is to align your needs with a clean, functional, and highly engaging system.
Build and expand teams with extraordinary talent
Carlos
PLATINUM
8k
Per Mo / Person
1
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- Up to 20hrs Work Per/Week
- Or Predefined Value Add
- Group Slack Channel
- Two Requests Handled at a Time
- Unlimited Iterations / Revisions
- Pause or Cancel Anytime
PRO
5k
Per Mo / Person
2
slot left
slots left
all slots taken
- Up to 10hrs Work Per/Week
- Or Predefined Value Add
- One Request at a Time
- Unlimited Iterations / Revisions
- Single Slack Channel
- Pause or Cancel Anytime
Carlos_F_Plat
PLATINUM
8k
PLATINUM
PLATINUM
8k
Per Mo / Person
1
slot left
slots left
all slots taken
- Up to 20hrs Work Per/Week
- Or Predefined Value Add
- Group Slack Channel
- Two Requests Handled at a Time
- Unlimited Iterations / Revisions
- Pause or Cancel Anytime
PRO
5k
Per Mo / Person
2
slot left
slots left
all slots taken
- Up to 10hrs Work Per/Week
- Or Predefined Value Add
- One Request at a Time
- Unlimited Iterations / Revisions
- Single Slack Channel
- Pause or Cancel Anytime
PAIR UP POWERFUL
PEOPLE
View the full spectrum
"The Stack is an endless, living catalog of shows and movies. It implies two ideas at the heart of the service: selection and curation. Netflix is both catalog and curator, calling forth and constantly updating selections custom-tailored to users. As an identity, it’s distinctive, clear, infinitely variable and easy to use. It can scale to any size and translate to any platform. It works in motion, print, digital and out-of-home. It’s just as effective in Times Square as in Powerpoint." (Gretel)
For the rebranding of Country Music TV, a modern system is implemented while it still speaks old country. All of the information are placed carefully within a hierarchy system separated by lines, call out text (the stamp system) is differentiated by poppy colors and vector shapes, and animation
Working with the team at Trollback + Co. to launch FOX Entertainment as a bold new challenger brand, delivering robust systems for messaging, tone of voice, design, and animation across every touchpoint, including on-air, streaming, digital, social, print, and IRL applications.
HBO Max is a brand built on culture-defining content. From films, documentaries, and original series to the Warner Media Discover catalog of brands, HBO Max has expanded its reach into a plethora of content types and platforms. To create a cohesive brand that works across all types of media, we helped to build a simple and nimble system that is highly functional and unified across the platform for marketing, digital and social. We drew upon a wide array of services on this one - Strategy, Branding, Design, Animation, Website Development, Toolkits, & Editorial.