Full Service Branding for Startups and Scaleups

CPG
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Food and Beverage
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Technology
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Lifestyle
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Monthly Engagements

Team Integration or Studio Model

Team Integration

Studio Model

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Creating from
East Coast

Background / Bio

Mike, a brand-focused creative director and design educator, excels in collaborating with clients to craft impactful and engaging brand experiences that bolster growth and loyalty. With more than 12 years of experience, he co-founded and held the position of Chief Creative Officer at Frank Collective, a creative agency driven by brand strategy.

Leading a skilled team, Mike has overseen every facet of brand creation and communication, from strategy and identity development to web design and content creation. His portfolio includes the development, launch, and evolution of notable brands such as Blue Apron, Lola, Bombas, Lemon Perfect, Ladder, Made-In Cookware, and Barefoot Wine, showcasing his broad expertise and innovative approach in the branding field.

Disclaimer: All information, creatives, services, and comments provided on the site are not allowed to use without explicit permission from owner. Use of this site is subject to our Terms of Use.

My Process

We begin with an initial consultation where I dive deep into understanding the core of what makes your brand unique. This foundational phase is critical as it sets the tone for the entire project, ensuring that every element we create is infused with your brand's essence.

We them engage in a rigorous phase of research and conceptualization. Here, I develop initial concepts that reflect your brand’s character and market position. This involves presenting multiple branding options, each carefully designed to communicate the nuances of your brand to your target audience.

I refine these concepts through a series of feedback-driven rounds. Each round is an opportunity to further align the designs with your strategic goals, resulting in a cohesive brand identity that speaks clearly and powerfully to your customers.

The final phase involves solidifying your brand's visual and verbal identity. This includes finalizing the logo, color scheme, and typography, and extending these elements to create a comprehensive brand guidelines document.

Specifics will be determined depending on the plan you require....

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I work well with

Mike Wasilewski

, who are also on Creative Dept.

Consultation, Form Design Brief, Research & Brainstorm, Design + Feedback Loop, Refinement
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I’m committed to MAKING YOUR PRODUCT FEEL ELEVATED AND EXQUISITELY RENDERED.

I'm committed to crafting impactful and engaging brand experiences that bolster growth and loyalty.

Build and expand teams with extraordinary talent

Mike
PRO
5k
Per Mo / Person
2
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  • Up to 10hrs Work Per/Week
  • Or Predefined Value Add
  • One Request at a Time
  • Unlimited Iterations / Revisions
  • Single Slack Channel
  • Pause or Cancel Anytime
PLATINUM
8k
Per Mo / Person
2
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all slots taken
  • Up to 20hrs Work Per/Week
  • Or Predefined Value Add
  • Group Slack Channel
  • Two Requests Handled at a Time
  • Unlimited Iterations / Revisions
  • Pause or Cancel Anytime
PRO
5k
Per Mo / Person
2
slot left
slots left
all slots taken
  • Up to 10hrs Work Per/Week
  • Or Predefined Value Add
  • One Request at a Time
  • Unlimited Iterations / Revisions
  • Single Slack Channel
  • Pause or Cancel Anytime
PLATINUM
8k
Per Mo / Person
2
slot left
slots left
all slots taken
  • Up to 20hrs Work Per/Week
  • Or Predefined Value Add
  • Group Slack Channel
  • Two Requests Handled at a Time
  • Unlimited Iterations / Revisions
  • Pause or Cancel Anytime

PAIR UP POWERFUL
PEOPLE

View the full spectrum

Aaron
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Brand Systems Designer

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Building Brand Identity Systems that Scale

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Iain
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Creative Director

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Developing Witty & Soulful Brand Campaigns

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Jason
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Exec. Creative Director

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Directing Cinematic Style Visuals

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Tim
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Exec. Creative Director

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Developing genre-defining work

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Creating an iconic brand that started the home meal prep movement. Make cooking easy, accessible, and fun in your own home. Everyone is now their own home chef. We created a fun, bright graphic system that scaled well to both print, web, and packaging. Including the now iconic Blue Apron logo mark. | Deliverables: Brand strategy, Identity System, Brand Book, Packaging, Social Assets, Photography Assets, Website
Socks are having their moment thanks to Bombas. Bombas Socks are fun, tech-savvy and charitable–having already donated over 100 million items to homeless shelters as part of their Buy One Give One program. We designed a site that mirrored that sporty and sunny attitude. The first phase of the site was launched in tandem with their successful appearance on ABC’s “Shark Tank”. Allowing an intuitive experience and interface design to create a seamless shopping experience. In phase two, we integrated video content throughout the site to show consumers Bombas Socks in action. (Just where happy feet want to be.) | Deliverables: Website, Photography + Video Assets
No hype. No fads. No BS. Whatever greatness you’re looking to achieve, it is not instant nor something that is turned on or off. It is a dedication to working hard and smart. There is no magic pill. We collaborated with a celebrity team of peak performers to create a high-end health and wellness brand based on their years of expertise. | Deliverables: Brand strategy, Identity System, Brand Book, Packaging, Social Assets, Photography Assets, Website Comps
Lemon Perfect bottled Saturday morning sunshine to create a category-defining product. We created a singular identity and packaging system to capture a loyal audience and create a category-defining brand in a crowded field of competitors. | Deliverables: Brand strategy, Identity System, Brand Book, Packaging, Social Assets, Photography Assets, Website
Female-focused health, by women. We worked closely with Lola founders, Jordana and Alex, to clarify the visual and verbal identity for the world’s first open, honest, and 100% organic feminine products brand. | Deliverables: Brand Guidelines, Collateral Design, Content, Copywriting, Photography, Web Design